Predicting the Digital Future

The introduction of eReaders was heralded as the end of the printed book.

In The Sunday Times the unpredictability of the digital future is reflected in an article on the current state of play in relation to eReaders.

‘IT WAS the device that was going to change our reading habits — but instead the Kindle appears to be on the wane.

The high street book chain Waterstones is phasing out the sale of the ereaders as ebooks show a sharp decline in sales.

James Daunt, the chief executive of Waterstones, said the chain was selling the devices only in larger stores where there was a “dribble” of demand.

“But frankly I am not sure that space [for sales] is justifying itself now either,” he said. “The thing with Kindles is that if you want one, you’ve got one and they don’t break, so we are into the ‘if you lose it or drop in the bath’ market and that’s rather small. Plus physical book sales are rising.”

The UK’s largest book chain teamed up with Amazon in 2012 to sell the Kindle in its stores, but sales of print books rose almost 5% in the first nine months of this year, the first time in eight years that the print market has grown over a similar period.’

You can access the article at A happy ending for real books as Kindles are left on the shelf.

It’s this unpredictability that brings greater challenge to predicting what  a digital learning and teaching future may look like.

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